FAQ Glossary

Title Definition
User mail server Your mail servers for incoming and outgoing are: your-main-domain.com (Change your-main-domain.com to your actual domain used for the account)
User Session A session of activity (all hits) for one user of a website. A unique user is determined by the IP address or cookie. By default, a user session is terminated when a user is inactive for more than 30 minutes.
Valid Hits A further refinement of hits, valid hits are hits that deliver all information to a user. Excludes hits such as redirects, error messages and computer-generated hits.
View Page Each request for a particular web page that displays an ad. Also referred to as an impression.
Virtual Domain A virtual domain is an extension off of your domain name. Once you have purchased “yourname.com” you can create branches off of this name, such as “anything.yourname.com”. These are called virtual domains.
Visits A sequence of requests made by one user at one site. If a visitor does not request any new information for a period of time, known as the “time-out” period, then the next request by the visitor is considered a new visit. To enable comparisons among sites, I/PRO uses a 30-minute time-out.
Web browser A program such as Firefox, Google Chrome, Internet Explorer, and others that are used to view pages on the World Wide Web.
Web server A server on the Internet that holds World Wide Web documents and makes them available for viewing by remote browsers. Examples: Apache, Microsoft IIS, IBM iPlanet, Cern HTTPD.
Web Server Certificate A Web Server Certificate or Server ID, is a digital document containing unique codes that identify the holder of the certificate to the person accessing the site. A Web Server Certificate is issued by a trusted third party called a Certificate of Authority (CA). CAs must audit the identity of the people or organizations to whom they issue certificates. Once the CA establishes an organization’s identity, it issues a certificate that contains the organization’s public key and signs it with the CA’s private key. SSL certificates hold information about Web-servers. They contain information about the owners of the certificates, the server to which the certificate was sold, when it was sold and when it expires. Visitors to your site will be able to submit credit card numbers and other personal information to your site, with assurance that they are really doing business with you, not an impostor, and that the information that they are sending to you can not be intercepted or decrypted by anyone other than the intended recipient.
Webmaster A Webmaster is someone who keeps a website running and available to its readers. A website designer is someone who can design effective websites. The two may be the same person, but usually aren’t. They certainly need to be aware of the other’s role. Both need to be able to meet your needs as the client for the spot. A Webmaster is the person in charge of administrating a World Wide website.